Doce Limão is an ecommerce store which offers health goods to the general public such as recipe books, organic herbs and spices, vegan makeup, cosmetics and natural personal care products.

There were two key stages to consider for this project. The first one was to build and set up the online store from the ground up, including the SEO, Information Architecture, User Interface design (UI) and user experience (UX) optimization. The Wordpress CMS and the Woocomerce plugin were chosen as the main tools due to its flexibility and large developing community.

The second part focused on online marketing and sales strategies such as setting up Google tools (Analytics, Console, Ads) , pixel integrations, metrics and results analysis, target group identification and Facebook and Instagram Ads. Check out the Doce Limão online store by clicking on the button below.